If you’re running an eCommerce agency in 2025 and not actively collecting Google reviews, I have one question: Why?

Google reviews are the modern-day word of mouth, except instead of your neighbor raving about a great new product, it’s an algorithm deciding whether your agency is worth showing to potential clients. If you’re not prioritizing Google reviews, you’re basically handing your competitors the spotlight — and they’re happy to take it.

Here’s the thing: Getting reviews isn’t just about crossing your fingers and hoping happy clients will take the initiative. You need a strategy. And because Google reviews are more important than ever (hello, local SEO rankings), I’m breaking down exactly how to ask for them without sounding desperate or, worse, annoying.

1. Time It Right: Ask When Clients Are at Peak Happiness

If you wait too long to ask for a review, people will forget how much they loved working with your agency. The key is to ask at the peak of their excitement.

Best times to ask for a review:

  • Right after a successful project completion (e.g., launching a new online store or optimizing their sales funnel).
  • When a client compliments your team’s work or results.
  • After a positive email or call where they express satisfaction.
  • When they tag your agency on social media or mention your work publicly.

Example: After launching a client’s eCommerce store, you could say:
“We’re thrilled with how your new online store turned out! If you have a moment, we’d love for you to share your experience in a quick Google review. It helps other businesses know they’re in good hands with Ecommnotion.”

Pro tip: Automate this process. Set up an email or SMS to go out immediately after a project milestone or completion. Tools like Zapier or your CRM can make this effortless.

2. Make It Ridiculously Easy to Leave a Review

If you make people search for your agency, click around, and figure out where to leave a review, they won’t do it. So make it simple.

How to make it foolproof:

  • Use a direct link to your Google review page (you can generate one here).
  • Add a QR code to your email signatures, invoices, or project completion reports.
  • Embed a “Leave a Review” button on your website.

Example: In your project wrap-up email, include a link with the text:
“Loved the results? Share your experience with a quick Google review! Click here: [insert link].”

3. Personalize the Ask (Because ‘Dear Valued Client’ Is Cringe)

No one wants to feel like they’re just another name on a bulk email list. If you personalize your request, you’ll get way more responses.

How to personalize your ask:

  • Use their name. “Hey, Sarah! We loved working with you!”
  • Mention a specific detail about their project. “We’re so glad we could help you increase your online sales by 30%!”
  • Keep it friendly, not corporate. Nobody wants to leave a review for a robot.

Example: A follow-up email could say:
“Hey, [Client’s Name]! We’re thrilled with how your new product launch turned out. If you have a moment, we’d love for you to share your experience in a quick Google review. Here’s the link: [insert link]. Thank you for trusting Ecommnotion!”

4. Offer an Incentive — Without Breaking Google’s Rules

Bribery is a no-go when it comes to Google reviews. Agencies that offer discounts, gift cards, or cash in exchange for five-star reviews are not in line with Google’s policies.

So how do you encourage reviews?

  • Run a general giveaway. “Each month, we pick one lucky reviewer to win a free consultation!”
  • Offer an incentive for feedback in general. “Complete our survey for a chance to win!” (where leaving a review is optional).
  • Create a loyalty program. Reward engagement without tying it specifically to a review.

What not to do:

  • Don’t directly pay for reviews.
  • Don’t only ask for five-star reviews — this is shady and against policy.

Bottom line: Keep it ethical, or you’ll end up like the businesses whose fake reviews got wiped out overnight.

5. Follow Up, but Don’t Be Annoying

Most people mean to leave a review but forget. That’s why a friendly follow-up can be a game changer.

Follow-up tactics that work:

  • Send a gentle reminder via email or text a few days later.
  • If they said they’d leave a review but haven’t yet, follow up with: “Hey, just checking in! If you have a minute, we’d love your feedback.”
  • If they leave a review, thank them in a personalized response.

Example: A follow-up email could say:
“Hey, [Client’s Name]! We hope you’re loving the results from your new eCommerce strategy. If you haven’t had a chance to leave a review yet, here’s the link: [insert link]. Thanks a ton — it helps us grow and serve more businesses like yours!”

Why Google Reviews Matter for Ecommnotion

Google reviews build trust, attract new clients, and give you valuable feedback. The agencies that consistently collect reviews aren’t just lucky; they prioritize it as part of their client experience.

At Ecommnotion, we know the power of reviews firsthand. They’ve helped us showcase our expertise in eCommerce strategy, website design, and digital marketing to businesses worldwide.

So take these tips, make them work for your agency, and don’t sleep on the power of reviews. And for the love of marketing, don’t buy fake ones unless you want Google to drop the hammer.

Now, go get those reviews!